EL Gouna Project
Background

Management of El GounaResort, an upscale beach front hotels and facilities located on the Red Sea was introduced to APT Resources & Services (APT) by the Pinnacle Worldwide agency in Cairo, RadaResearch & PR (Rada). Together we worked on ideas to develop tourism to this resort from non traditional areas, such as Romania, having as target tourists who mainly thought about the opportunity of high quality and affordable seasonal travels to new exotic locations.

Project description

It was launched a Romanian integrated communication/ brand awareness campaign, addressed primarily to media and travel agencies in order to introduce this new travel destination. APT's goal was to create brand awareness for El Gouna, to position El Gounaon the Romanian market as a top resort destination with best services and facilities, and bottom line to win clients and increase Romanian sales. APT developed and implemented a six month communication and brand awareness campaign in Romania.

  • var
  • back var3
  • camels
  • corals dive
  • El Sayadin
  • snorkeling
  • face var1
  • girl
  • gokart
  • Sheraton
  • cruising
  • cosmopolitan el gouna
  • aquarium
Communication assignments
  • Marketing Communication
  • Event Management
  • Direct Marketing
  • Visual Communication
  • Media Relations
Target audiences
  • Mass media
  • Travel agencies and tour operators
  • Authorities
  • General public